MONTENEGRO, THE NEW SAINT TROPEZ OF THE BALKANS

The new destination for billionaires

Synopsis

Majestic mountains plunge into the Adriatic Sea, dreamy coves, and water temperatures of 26 °C. In just three years, Montenegro, a small Balkan country with barely 700,000 inhabitants, has become the new destination for billionaires.

High-end hotels, a marina that can harbor more than 400 mega-yachts, restaurants, luxury boutiques, and jet-set parties: Montenegro is doubling down on its efforts to seduce tourists with comfortable bank accounts.

What did Montenegro do to become the hippest tourist resort? Who is behind this newly fashionable destination?