PURCHASING POWER, LOOKING FOR DEALS

Discounters vs. supermarkets

Synopsis

Hard discounters are waging a merciless price war from the outskirts to the city centers.

Normal, a Danish chain specializing in health and beauty products and snacks, is setting out to conquer France. Maxi Bazar dreams of being the new champion of the home.

Faced with the onslaught of these disruptors, hypermarkets are fighting back with new subsidiaries.