The story of a myth
Chanel's first outlet, established in 1910, was a hat shop. Indeed, Coco Chanel was forbidden to sell clothes there because a seamstress had her business at that same address.
Today, Chanel is one of the world's most famous luxury brands. Emblematic of high-end French fashion, its international appeal has not wavered for more than a century.
How did this woman, born at the end of the 19th century into a destitute family, become this mythical figure?