RICE, A STICKY ISSUE

Performance at all costs

Format: HD
Duration: 52’
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Available versions: English | French
Rights: All Rights | Worldwide

Synopsis

One out of every two people on the planet eats rice every day.

In its natural state, rice is particularly nutritious, but industrialization has changed the situation with fast-cooking grains. In 50 years, preparation time has been divided by 4. What is the real benefit of such high-performance rice?

For example, Basmati has seen multiple transformations. An analysis of the market's leading brands shows that manufacturers may have given up their soul, namely their fragrance.